alex mariemedia specialist + designerIn my experience as a Associate Media Planner for TM Advertising, I was constantly connected to many vendors across multiple media channels (display, native, video, social, audio and search). Through these relationships, I was able to efficiently negotiate rates and added value units for clients. In addition to providing concise reports that detail compelling insights and optimization recommendations that helped inform future initiatives. While working on the various CPG and QSR accounts, we were constantly challenge with the obstacles of breaking through these cluttered categories. My team and I were able to orchestrate effective media campaigns that identified the white space among competitors while utilizing syndicated research tools.
In December of 2017, I graduated with a dual Bachelor’s degree in Marketing and Advertising. Through my many job opportunities, I have learned a strong understanding of media audiences, content strategy and executing media solutions through comprehensive research that aligns with the campaign objectives. As a right-brain, creative individual with a passion for data and strategy, I am confident in helping and listening to the client’s needs, then analyzing and implementing the best solution. I approach any challenge with a positive attitude and genuine passion to learn and grow in my role. |
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